Director of Content Marketing

Location: Sunnyvale, CA
Job code: MM-dcm

about the client

This VPofMarketing.com client company is a provider of SaaS solutions that make private clouds easy for organizations of any size.

responsibilities

  • Oversee the creation, quality assurance and delivery of all content across channels.
  • Develop  strategy that supports the company’s go-to-market and SEO efforts; ensure all content aligns with product and company positioning/messaging
  • Develop pipeline of compelling content offers that will attract relevant website visitors and convert into leads and sales opportunities
  • Collaborate with marketing/sales/channel/customer success teams to ensure their needs are represented.
  • Write and produce relevant blogs, product and solution web pages, white papers,ebooks, videos/demos, datasheets, infographics, surveys, presentations, and social.
  • Drive the repurposing of content, curating a repository of digital content
  • Develop standards, systems and best practices to drive consistent content creation with consistent branding and messaging
  • Work with external marketing resources (contractors, bloggers, designers, etc) to help get results in the most efficient/ effective way possible.
  • Own and report on content performance and ROI

qualifications

  • 8+ years experience in marketing to the enterprise, including digital content and campaign development
  • Ability to create and edit technical marketing content, including product demo videos
  • Knowledge of  SEO best practices, strategies and tactics
  • Excellent written and verbal communication; strong leadership skills
  • Good knowledge of virtualization, cloud computing.
  • Experience marketing to enterprise IT preferred.

education

BA/BS

to apply:

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: MM-dcm

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