Location: Menlo Park, CA
Job code: GJO-dmsb

This VPofMarketing.com client company is a leading provider of collaboration solutions to enterprises and SMBs/consumers.

responsibilities

Reporting directly to the Vice President of Marketing, in this role you will be required to think on a strategic level, yet also be very hands-on in driving marketing programs.

• Build the overall strategy for utilizing the right market tactics in a combined and integrated marketing manner and manage multi-touch campaigns
• Develop comprehensive, integrated demand generation strategy and programs across all target markets
• Define and execute metric-driven marketing programs and other activities to generate qualified leads and drive sales
• Track program results, measure program success, and report metrics (conversion rates, ROI, etc.)
• Drive customer acquisition online and offline through retail partners and direct through website.
• Establish quarterly marketing lead generation and opportunity creation strategy, working closely with inside sales group to deliver not only marketing-qualified leads per agreed upon targets, but also a pipeline of warm/hot opportunities
• Leverage demand generation tools (i.e. Salesforce / marketing automation software, Google Adwords, Google Analytics) and resources for campaigns, programs, and reporting purposes
• Communicate and collaborate with all other stakeholders including product management, sales, account management, and finance.
• Assist in developing strategy for, and support of, overall company branding and awareness as part of the overall marketing initiatives and lead gen programs
• Aggressively review and stay abreast of market trends through all available resources, including trade publications, third party market reports, direct customer contact, participation in industry conferences/expos/trade shows, etc.
• Creat social and viral marketing programs
• Lead pricing and promotion strategy across direct, retail and VAR channels.

qualifications

• 10+ years demonstrated success developing a repeatable and sustainable demand and lead generation process and a pipeline of leads, conversion programs, and marketing campaigns that provide measurable improvement in topline and bottom-line growth.
• Experience marketing to SMB market desirable.
• Proven track record of successful global inbound and outbound demand generation program creation, execution, measurement, analysis and reporting across channels, products and verticals
• Must have a solid understanding of how to optimize lead nurturing, lead scoring and marketing program spend.
• Proven track record of measuring, improving, and hitting the targeted ROI of marketing investments
• Demonstrated results in improving sales pipeline/funnel close ratios
• Strong interpersonal skill and the ability to influence others without formal authority
• Start up experience preferred.

education

BS/BA; MBA preferred.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: GJO-dmsb