Location: Redwood City, CA
Job code: SC-gth
about the client
This VPofMarketing.com client company is a rapidly growing provider of SaaS project management and collaboration solutions.
responsibilities
- Drive and monitor A/B and multivariate tests to optimize freemium account signups and daily active usage; work with Marketing, Product Management, and Customer Success teams to implement improvements
- Make data-informed decisions around generating demand, activating customers and driving product usage, in order to improve results through continuous testing and refinement strategies
- Know the funnel inside and out: track the way new users interact with our site and products, and iterate to maximize freemium account registrations and DAUs
- Test and optimize acquisition strategies leveraging customer referrals and in-product viral hooks
- Plan and execute paid search, SEO, affiliate marketing, lead buying, display, online video, bid management, advertising serving and drive our overall strategy; optimize new user CPA and overall unit economics
- Partner with our creative talent to design digital campaigns that reinforce and complement our brand messages and are optimized for new customer acquisition
- Design effective email programs to reach and nurture users at each stage of the funnel
- Drive business case development, forecasting, scenario planning, ROI analysis, budget optimization, spreadsheet and financial modeling
qualifications
- Experience growing subscriptions in freemium and paid subscription products, and self-service sales models (designing pricing, paywalls and packaging of high value offerings)
- 5+ years experience in digital marketing, growth and/or demand generation of a B2B product or service at significant scale
- CRO experience designing and implementing A/B and multivariate tests
- Strong analytical skills with extensive experience around testing and optimizing
- Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, LTV & CAC)
- Tactical experience working within digital channels (Email, Display, Social, Search, Affiliate/Referral)
- You have a strategic mind and can derive insights, recommendations and action plans from qualitative market trends, customer feedback and large data sets
- Experience in/around a startup, growth-stage company- you are agile and able to adapt quickly, operating in a high growth SaaS business
- You’re energetic, passionate, collaborative and open to new ideas, and enjoy working with like-minded people
- Strong organizational skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
education
BA/BS required. MBA preferred.
to apply:
Email resume to Dan Green dgreen@vpofmarketing.com — please cite job code: SC-gth