Director, Demand Generation

Location: Mountain View, CA
Job code: ST-ddgn

about the client

This client company is a SaaS provider of BI and analytics solutions.


  • Own demand generation engine and marketing programs that drive leads, pipeline and revenue.
  • Create data-driven programs that engage, inspire and convert.
    Scale our demand gen mechanism globally through email, social, PPC, retargeting and other channels
  • Create programs targeted at prospects: guide the development of compelling content and program materials; determine database or acquisition strategy; own program execution.
  • Build a demand gen model that directly engages prospects with specific data insights relevant to their business
  • Build audience segmentation strategy; develop programs to nurture and qualify the internal prospect database.
  • Work closely with sales to set goals, manage lead flow and increase conversion rates at each stage of the marketing and sales engagement
  • Work initially as an individual contributor and build out team.


  • 5-10+ years relevant marketing experience selling into both large enterprise and SMB customers.
  • 4+ years developing successful demand generation programs.
  • Strong knowledge of marketing automation tools — ideally Marketo, SFDC and others.
  • Strength building a highly scalable, high-performing demand generation processes using both outbound and inbound — SEO, PPC, re-targeting, social.
  • WordPress and HTML knowledge preferred
  • Strong writing and copy-editing skills (e.g., compelling/engaging campaign messaging, web copy, email copy, etc.


BA/BS. MBA preferred.

to apply:

Email resume to Dan Green: — please cite job code: ST-ddgn