Digital Marketing Manager

Location: San Francisco, CA
Job code: RDL-seo

This VPofMarketing.com client company is a rapidly growing provider of SaaS solutions to IT leaders in the enterprise.

Create digital marketing strategy across SEM, SEO, web, and email.
Drive digital marketing programs including Adwords, Cost-Per-Lead sources, display advertising, retargeting, third party emails and paid social campaigns.
SEO strategy and implementation including keyword management, inbound link building and hands-on optimization for improving site structure, page construction, content, keyword lists, and SEO copywriting.
Develop detailed marketing plans including messaging, targeting, and testing of strategies.
Ececute email marketing campaings end-to-end including copy, creation, sending, list segmentation and measurement of results.
Create and execute effective digital campaigns including landing pages, social media posts, ad copy, and banner ads.
Provide high-level understanding and best practices of Paid Search, Search Retargeting paid social advertising.

3-5 or more years experience in B2B marketing in technology
Expertise in SEM, paid advertising, email marketing; experience with AdWords, Google Analytics and Excel.
Strong understanding of trends in SEO; experience with tools like Moz and SEM Rush.
Strong analytical and reporting skills required.
Solid understanding of Adwords account structure, bidding strategies, keyword targeting, and ad copy writing.
Experience with email marketing and email list management including segmentation and web analytics.
Good understanding of email best practices including subject lines, messaging, A/B testing, html/text, deliverability and CAN-SPAM/anti-spam legislation.
Some knowledge of HTML coding for email.
Strong work ethic and desire to see projects through from start to finish.
Excellent writer and communicator.

BA/BS. MBA a plus.

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: RDL-seo

VPofMarketing.com