Demand Generation Director

Location: San Francisco, CA
Job code: FS-dgmd

about the client

This VPofMarketing.com client company, a startup, is rapidly growing provider of SaaS business productivity and communications solutions.

responsibilities

  • Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline; manage all site traffic acquisition efforts, create campaigns etc.
  • Oversee the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up
  • Measure, track, and report on full funnel metrics, conduct comprehensive analyses and implement recommendations to ensure initiatives are driving profitable outcomes
  • Support budgeting and forecasting processes with data and research
  • Recommend and manage outside vendors where required for design/production, interactive media and other resources where appropriate
  • Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation

qualifications

  • Proven track record of success as a demand generation professional
  • Demonstrated success in designing, delivering, and measuring cost-effective demand generation programs to support inside and field sales organizations
  • SaaS experience strongly preferred
  • Proven experience managing organic acquisition efforts including SEO
  • Proven experience managing profitable paid media campaigns
  • Proven track record of driving business results
  • Highly quantitative (you love spreadsheets, you live and breathe data)
  • Demonstrated analytical ability specifically related to program measurement and ROI

education

BA/BS required.

to apply:

Email resume to Dan Green: ¬†dgreen@vpofmarketing.com — please cite job code: FS-dgmd

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