Location: San Francisco, CA
Job code: FS-dgmd
about our client company: Mixmax
Mixmax makes email as powerful as web pages by enabling actions like completing purchases, confirming expense reports, scheduling events, and answering surveys—all within an email, no plugins required. It’s like Slack for external communication, and it’s backwards-compatible with email protocols.
responsibilities
- Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline; manage all site traffic acquisition efforts, create campaigns etc.
- Oversee the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up
- Measure, track, and report on full funnel metrics, conduct comprehensive analyses and implement recommendations to ensure initiatives are driving profitable outcomes
- Support budgeting and forecasting processes with data and research
- Recommend and manage outside vendors where required for design/production, interactive media and other resources where appropriate
- Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
qualifications
- Proven track record of success as a demand generation professional
- Demonstrated success in designing, delivering, and measuring cost-effective demand generation programs to support inside and field sales organizations
- SaaS experience strongly preferred
- Proven experience managing organic acquisition efforts including SEO
- Proven experience managing profitable paid media campaigns
- Proven track record of driving business results
- Highly quantitative (you love spreadsheets, you live and breathe data)
- Demonstrated analytical ability specifically related to program measurement and ROI
education
BA/BS required.
to apply:
Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: FS-dgmd