Location: Remote

Our client company: Blackpoint Cyber — https://blackpointcyber.com/

Title: Partner and Alliances Marketing Manager

About Blackpoint Cyber: Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world.   Blackpoint Cyber is in hyper-growth mode, fueled by a recent $190m series C round. The Opportunity: The ideal candidate will have significant partner marketing experience – both strategic and tactical – with a focus on working with MSPs, distribution partners and strategic alliances. In this role, the successful candidate will be responsible for understanding alignment between Blackpoint Cyber and partner initiatives and how together, we can help improve the cybersecurity posture of end clients. What You’ll Do To Support The Overall Blackpoint Cyber Sales And Marketing Strategy Through Developing, Managing, And Executing Marketing Programs With Strategic Partners Includes:

• Build strong relationships with counterparts at our MSP, Alliance, Distribution and partner organizations and develop a strategic understanding of how BPC can add value to their business and their clients businesses.
• Create strong relationships with internal stakeholders to understand BPC’s channel and partner value propositions and drive mindshare, build incremental pipeline, market share and wallet share programs from concept through completion.
• Help drive adoption of new and existing BPC offers by developing compelling partner marketing campaigns that demonstrate the importance of BPC’s mission and value.
• Lead the development of partner ecosystem content and collateral, including joint content and ads, solution briefs, website updates, and training and enablement materials.
• Identify and pursue partner-provided marketing opportunities that expand awareness with partners and customers such as partner events and conferences, promotional programs, enablement programs, and internal and external partner-led communications.
• Work cross functionally with all internal BPC teams including Product, Marketing, Business Development, Sales, and Customer
• Success to accelerate partner success.
• Track and measure the effectiveness of partner marketing efforts, providing ROI and adjusting as needed.
• May be called upon to travel to events as needed to provide support and host channel programs.
• Create, launch and manage a tiered MSP partner program including MDF opportunities.

Requirements:

• Bachelor’s Degree in a business, marketing, or other related discipline
• 5-10 years in partner marketing, preferably in technology, IT, or cybersecurity
• Experience doing a similar role with large strategic partners in the software industry.
• Experience managing market development funds (MDF)
• Experience with two and three tier distribution models
• Solid understanding of the MSP space
• Excellent written communication and presentation skills
• Must be a strategic and analytical thinker with a pragmatic, data-driven mindset.
• Possess a keen ability to bring customer centric perspectives into go-to-market processes.
• Proven ability to manage multiple projects in a fast-paced environment.
• Ability to work and collaborate cross-functionally

To inquire:

Contact: Dan Green <dgreen@vpofmarketing.com>