Sr. Product Marketing Manager

Location: Sunnyvale, CA Job code: ASA-pm about the client This VPofMarketing.com client company is a leading provider of customer service and CRM software solutions. responsibilities Create product and solution marketing collateral including: product overviews (PDFs and videos), product marketing demos, product marketing presentations, horizontal and vertical sales presentations, customer case studies, and other field and channel enablement material. Perform competitive analysis Share the company's big-picture vision and then drive to make that vision a reality Assist with the smooth evolution of compelling value propositions, positioning, messaging, and product features Partner with senior leadership and functional departments, including product management, channel sales, direct sales, professional services and corporate marketing. qualifications 4-8 years of related product or solutions marketing experience 2+ years experience in product and solution marketing in CRM, customer service…
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Vice President of Corporate Marketing

Location: San Mateo, CA Job code: DVD-vpm about the client This VPofMarketing.com client company is a leading provider of web and digital marketing analytics. responsibilities The Vice President of Corporate Marketing is responsible for translating business goals and market insights into effective, efficient and integrated marketing and communications strategy and programs that deliver measurable impact on revenue. This role will oversee the creative process and execution for all marketing communications and branding activities to ensure product strategies and company objectives are met. The current head count of the department is five, and VP Corporate Marketing will mentor and grow that group. Lead demand generation and all online and offline marketing activities for the company's products and services in support of the marketing plan and ongoing sales related activities Create innovative, compelling,…
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(Sr.) Manager, Marketing and Demand Generation

Location: Redwood Shores, CA Job code: ES-dgev about the client This VPofMarketing.com client company, a mid-staged start-up, is niche provider of big data analytics and business intelligence software solutions. responsibilities Create, execute and measure digital marketing plan to build relationships with customers and market communities Define, execute and measure demand generation programs, including webinars, events, email, website, social media and more Set and manage program objectives, budget and metrics to meet revenue goals Manage marketing systems, including Salesforce.com and marketing automation tool like Marketo, Eloqua, etc. Execute lead scoring and nurturing programs Manage trade shows, webinars, and other lead generation strategies Manage corporate web presence, including the corporate website, social media outlets. Work closely with sales on lead generation and marketing campaigns qualifications 5-10 or more years of demand generation, web…
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Vice President, Global Marketing

Location: San Jose Job code: DST-vpm about the client This VPofMarketing.com client company is a B2C provider of software and hardware. responsibilities Reporting directly to the EVP, Marketing develop and implement a unified corporate marketing strategy across all marketing channels, web, print collateral, advertising, etc.: direct, retail and cable/satellite partners, channels, through marketing communications programs and campaigns. Coordinate efforts with major partners to push for and plan out co-marketing strategies, giveaways, promotions, etc. Manage and lead internal team of marketing professionals for the development of all levels of branding, marketing communication programs and promotional materials. Manage cross-functional relationships with all agencies, retail and business partners. Leverage metrics to define and track performance against ROI goals mapped to targets, and adjusts as new data comes in Drive thought leadership and transformation of…
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(Sr.) Director, Demand Generation

Location: San Francisco and North Bay/Marin Job code: TJ-dgnr about the client This VPofMarketing.com client company is an established, successful provider of web optimization, web marketing and CRM related enterprise software solutions. responsibilities The (Sr.) Director, Demand Generation will be responsible for leading the Demand Generation function across the Americas and Canada and managing a team of 6-10 marketers.  This individual will create and drive strategy all the while being hands-on in driving the digital marketing programs, including SEM, display advertising, webinars and major industry events. Develop the comprehensive strategy for integrated marketing programs and multi-touch campaigns Manage a team of experienced demand generation professionals responsible for portfolio of programs, including email marketing, lead nurturing, webinars, etc. Drive and optimize SEM programs: keyword discovery, keyword expansion, ad copy, ad grouping, landing…
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Marketing Events Manager

Location: San Jose, CA Job code: BAR-ev about the client This VPofMarketing.com client company is a leading cloud-based supplier of enterprise security software and services. responsibilities Plan, execute and market corporate presence at events including trade shows, conferences, webinars and regional events. Responsible for the full life-cycle of events, including selecting events to advance our marketing strategy, project management, vendor management, staffing, event marketing and tracking results. Manage deliverables from multiple third-party suppliers qualifications 2-5+ years marketing experience, including experience in an events marketing or events management role Experience managing projects with multiple tasks and dependencies Familiarity with Marketo, Eloqua, Constant Contact or similar marketing platforms Advanced skills with Microsoft Excel and familiarity with Microsoft PowerPoint and Microsoft Word Analytic thinking to develop workflows, create reports and resolve problems Strong…
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Sr. Manager of Marketing Communications

Location: San Jose, CA Job code: AW-smv about the client This VPofMarketing.com client company is a pre-IPO, rapidly growing provider of B2B e-commerce solutions. responsibilities Drive the development and execution of marketing communications programs to further sales objectives and increase mindshare and awareness.  Work closely with individuals from PR, demand generation, product management, product marketing, and sales. Translate marketing strategies into an actionable integrated communications and manage all aspects of implementation, including copy writing, collateral content, web presence, advertising, and customer and channel partner marketing. Partner with web/online marketing manager to deliver programs to support SEO/SEM and social media objectives Author, edit and proofread marketing materials and web site content. Develop creative briefs and work with creative agencies and in-house resources to manage process through execution. Manage MarCom plan deliverables…
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Director, Product Marketing

Location: San Fracisco, CA Job code: RS-dpm about the client This VPofMarketing.com client, a mid-staged, B2B Internet start-up, is a provider of HR and human capital management software and services. responsibilities The Director of Product Marketing owns the overall vision for product go-to-market strategy, identifying and monitoring key performance indicators, understanding the dynamics of both direct and indirect channel sales models, and influencing many teams towards common goals. The role requires an individual with strong leadership, partnering and analytical skills who can: lead a team and create a shared vision for product directions; foster a vibrant ecosystem; help position and market products based on disruptive and emerging technologies; and develop new ideas based on experience and contact with partners and prospects. Own the creation and execution of go-to-market plans for…
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Director of Marketing and Demand Generation

Location: San Fracisco, CA Job code: SP-ssfdg about the client This VPofMarketing.com client is leading provider of talent management solutions. responsibilities The Director of Marketing and Demand Generation is responsible for the development and execution of all global marketing campaign strategies and plans for our products and solutions. This individual will own and drive programs designed to nurture and create qualified sales leads and pipeline across key market segments for inside, field, and indirect sales channels. This key member of the marketing team will lead the creation of creative, engaging campaigns and events using the latest demand generation methods. Develop the overall campaign / demand generation strategy for the company, blending traditional and modern digital / social methods and approaches Partner with product and sales leadership to build campaign content that…
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Director, Demand Generation

Location: San Jose, CA Job code: SMB-ddg about the client This VPofMarketing.com client company is a highly successful, pre-IPO, cloud-based provider of software business applications to enterprise and SMB customers. responsibilities The Director, Demand Generation is responsible for planning, developing and executing highly effective lead generation programs that drive sales effectiveness and pipeline growth. Define the strategy and implement a measurable, repeatable, automated process for lead nurturing and qualification. Determine the most appropriate mix of direct marketing programs including, but not limited to, email marketing, direct mail, telemarketing, webinars, field events and online syndication targeting existing and new prospects in key segments and verticals to raise levels of customer acquisition and retention Drive and optimize SEM programs: keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and…
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