Director of Online Marketing

Location: San Francisco Job code: dolm-HG about the client This VPofMarketing.com client company is a rapidly growing provider of next generation application performance management solutions. responsibilities Oversee our banner ad campaigns; constantly perform A/B tests and optimize based on results based on overall department and company revenue goals Drive SEO program and help ensure high rankings for valued set of keywords Manage Pay-per-Click vendor and help continually optimize program to help move the needle Make recommendations on additional Internet programs and help implement programs as needed Requirements 5-10+ years experience B2B Internet marketing, preferably at an enterprise software company Experience and motivation to constantly test, optimize, and refine Internet marketing strategies Clear understanding of how Internet marketing tactics feeds into overall corporate and revenue goals Must excel with using metrics to…
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Director of Online Marketing

Location: San Francisco Job code: OCL-dolm about the client This VPofMarketing.com client company is a leading provider of cloud-based SaaS products/services that enable development, operations and support teams to monitor, debug and troubleshoot their IT infrastructure, applications and business processes. responsibilities Own the company funnel, crafting strategy and leading implementation to acquire new customers online. Plan, craft and measure all aspects of the marketing funnel. Drive constant improvement of key funnel metrics using build-measure-learn methodology. Develop and optimize our marketing automation stack. Manage all aspects of the process including lead creation, development, conversion and retention. Create visibility for key performance metrics and work with peers to plan improvements in other parts of business to support increased funnel success. qualifications 8-12+ years total experience from hi-tech enterprise software or Internet companies.…
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Director of Product Marketing

Location: South San Francisco Job code: MX-dpm about the client This VPofMarketing.com client company is a leading provider of cloud-based business process and business commerce solutions. responsibilities Reporting directly to the VP of Marketing, the Director of Product Marketing will develop, manage and execute go-to-market strategies and tactics. Develop positioning, differentiation, messaging, sales enablement and training tools Plan and execute internal and external communications, tradeshow presence, demand-gen tactics, analyst briefings, case-studies, co-authored thought leadership and other online and printed media pieces in industry outlets etc. Develop executive pricing recommendations for existing and new offerings Support product strategy, roadmap development and competitive analysis Engage with the client User Group customer community online and at User Group events qualifications 12-15+ years experience in enterprise software, building viral markets, and products focused on…
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Director of Corporate Communications

Location: South San Franciso Job code: HM-dcpc about the client This VPofMarketing.com client company is a leading provider of cloud-based business process and business commerce solutions. responsibilities Plan and execute comprehensive press strategy to drive awareness and coverage among key press sources Drive strategy and execution for key launches and announcements Write compelling, accurate press releases Proactively cultivate relationships that can be leveraged with key media and industry analysts Manage incoming press inquiries Develop and grow an engaged group of journalists, bloggers and influencers Develop and supply key messaging and information for the media interactions Work with executive management to develop key messages for specific types of press outlets Cultivate and maintain a group of customers to be interviewed by press Drive internal communications to project the company's voice, vision,…
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