Vice President of Marketing

Location: Redwood City, CA Job code: JNM-vpmp about the client This VPofMarketing.com client company, a mid-staged start-up, is a cloud-based SaaS provider of human capital management and workforce planning and analytics solutions. responsibilities Manage, create and drive all marketing initiatives and strategy including but not limited to brand, digital marketing, field/event marketing, product marketing and communication efforts. Lead, direct and continue to hire marketing team Product marketing: Drive positioning, create content and assist with training sales team. Partner with VP of Sales to execute and align on key field marketing activities. Corporate Communications: Manage internal and outside resources to oversee PR, website, event marketing and online marketing Demand Generation: Develop and maintain a tracking system for lead generation to customer acquisition and growth. Measure and analyze the effectiveness of all…
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Director of Demand Generation

Location: San Francisco, CA Job code: AJSB-dg about the client This VPofMarketing.com client company is a leading provider of B2B social media and marketing products and services. responsibilities Plan and execute programs from start to finish: plans, timelines, budgets, vendor identification & selection, and creative deliverables such as copy and advertising Develop clear and measurable goals, report progress regularly, and communicate final results. Make recommendations for future programs based on the outcome of previous campaigns Provide marketing vision, business strategy and decision making leadership to demand gen team Oversee the creation and continuous refinement of marketing channels Work with internal/external resources to manage PPC and social media lead-gen Design, test and execute progressive nurturing campaigns with Marketo marketing automation Measure and monitor sales funnel activity to ensure predictable pipeline building Establish…
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VP / Sr. Director of Product Marketing

Location: San Francisco, CA Job code: RSK-dpm about the client This VPofMarketing.com client company is a leading provider of enterprise user analytics platform for social and mobile application developers, marketers and producers. responsibilities Assess and quantify go-to-market opportunities, positioning and messaging. Work with business development, product and account management teams to represent go-to-market needs Develop positioning and value statements Develop go-to-market strategies for each new product and feature, working closely with Director of Demand Generation to execute Create content to support outbound marketing activities and lead generation including sales enablement materials & collateral, including new business presentations, brochures, product demos, case studies and other Work closely with our Content Marketing to identify compelling thought leadership content that should be developed to support revenue growth Participate in new business pitches, conduct…
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Sr. Channel Marketing Manager

Location: San Jose, CA Job code: BA-chm about the client This VPofMarketing.com client company is a successful, mid-sized, private maker of enterprise software. responsibilities The Sr. Channel Marketing Manager will design, develop and execute revenue generating joint marketing programs with our channel partners. You will work very closely with channel partners, the channel sales team and the marketing team to support and accelerate all channel marketing activities. You will be directly responsible for building joint marketing and demand generation programs in collaboration with our partners, leveraging corporate marketing activities and efforts for the channel, partner communications, product marketing in partner channels, and the channel marketing budget.  You must have high energy and be able to multi-task and communicate exceedingly well. Develop, execute and measure marketing programs for the our business partners…
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Director of Demand Generation

Location: San Francisco, CA Job code: KD-dgn about the client This VPofMarketing.com client company is a leading provider of enterprise user analytics platform for social and mobile application developers, marketers and producers. responsibilities Manage marketing channel initiatives that drive profitable and scalable lead generation, which will include: online marketing and sponsorships, email list acquisition and programs, conferences and trade shows, free widgets and tools, third party distribution partnerships Ongoing analysis, reporting and optimization of lead gen marketing efforts, centered around demonstrating and improving profitability and scalability Oversee  the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up. Collaborate with others in the marketing organization to build marketing programs, from copy to design to launch Establish and document repeatable processes for lead generation and follow-up Recommend…
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Sr. Product Marketing Manager

Location: San Jose, CA Job code: RT-spm about the client This VPofMarketing.com client company is a successful, mid-sized, private maker of enterprise software. responsibilities Perform market research and competitive analysis to develop a competitive strategy for product offerings Help drive the strategy and planning efforts to drive awareness and to accelerate customer demand Product messaging responsibilities include creating product collateral, website content, data sheets, case studies, white papers and presentations Go-to-market planning and execution responsibilities include developing channel and direct sales tools, support training and enablement; pricing; and marketing campaign and event support. Partner with senior leadership and functional departments, including product management, channel sales, direct sales, professional services and corporate marketing with effective positioning, messaging, education and competitive differentiation. Partner with product management and corporate marketing to plan and…
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Director of Product Marketing

Location: Sunnyvale Job code: GGH-pdm about the client This VPofMarketing.com client company is a rapidly growing provider of storage and virtualization performance/optimization solutions. responsibilities Reporting directly to the VP Marketing, assess and quantify go-to-market opportunities, positioning and messaging. Create content to support outbound marketing activities and lead generation Identify and execute on solutions marketing initiatives with alliance ecosystem and channel partners Sales enablement -- Working closely with sales, create sales tools to support all stages of the sales process ; help communicate the value proposition of our products to the sales team and provide support to the sales organization to help drive business and close deals Product launch -- plan the launch of new products and releases and manage the cross-functional implementation of the plan Market intelligence -- be the expert…
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Director of Online Marketing

Location: San Francisco Job code: dolm-HG about the client This VPofMarketing.com client company is a rapidly growing provider of next generation application performance management solutions. responsibilities Oversee our banner ad campaigns; constantly perform A/B tests and optimize based on results based on overall department and company revenue goals Drive SEO program and help ensure high rankings for valued set of keywords Manage Pay-per-Click vendor and help continually optimize program to help move the needle Make recommendations on additional Internet programs and help implement programs as needed Requirements 5-10+ years experience B2B Internet marketing, preferably at an enterprise software company Experience and motivation to constantly test, optimize, and refine Internet marketing strategies Clear understanding of how Internet marketing tactics feeds into overall corporate and revenue goals Must excel with using metrics to…
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Director of Online Marketing

Location: San Francisco Job code: OCL-dolm about the client This VPofMarketing.com client company is a leading provider of cloud-based SaaS products/services that enable development, operations and support teams to monitor, debug and troubleshoot their IT infrastructure, applications and business processes. responsibilities Own the company funnel, crafting strategy and leading implementation to acquire new customers online. Plan, craft and measure all aspects of the marketing funnel. Drive constant improvement of key funnel metrics using build-measure-learn methodology. Develop and optimize our marketing automation stack. Manage all aspects of the process including lead creation, development, conversion and retention. Create visibility for key performance metrics and work with peers to plan improvements in other parts of business to support increased funnel success. qualifications 8-12+ years total experience from hi-tech enterprise software or Internet companies.…
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Director of Product Marketing

Location: South San Francisco Job code: MX-dpm about the client This VPofMarketing.com client company is a leading provider of cloud-based business process and business commerce solutions. responsibilities Reporting directly to the VP of Marketing, the Director of Product Marketing will develop, manage and execute go-to-market strategies and tactics. Develop positioning, differentiation, messaging, sales enablement and training tools Plan and execute internal and external communications, tradeshow presence, demand-gen tactics, analyst briefings, case-studies, co-authored thought leadership and other online and printed media pieces in industry outlets etc. Develop executive pricing recommendations for existing and new offerings Support product strategy, roadmap development and competitive analysis Engage with the client User Group customer community online and at User Group events qualifications 12-15+ years experience in enterprise software, building viral markets, and products focused on…
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