Director of Digital Marketing

Location: San Francisco, CA Job code: YL-digm about the client This VPofMarketing.com client company is a leading global provider of online media monitoring, social media monitoring, analysis and digital intelligence SaaS solutions. This company has about 1,000 employees worldwide. responsibilities Oversee digital marketing team to drive inbound demand through creative and efficient marketing programs and campaigns Create and drive digital marketing strategy and budgets across all products and media, including websites, social media, email, advertising, etc. Refine digital marketing best practices Ensure consistent product brand image and message across all online media Work with content marketing to develop entertaining, educational and compelling campaign content. Define, facilitate, and measure online purchase process from awareness through close Manage and build database of online community and create opportunities for lead capture. Support complementary…
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Director of Corporate Marketing

Location: San Francisco, CA Job code: AMW-dgpr about the client This VPofMarketing.com client company is a leading supplier of cloud based solutions that facilitate employee and customer collaboration while ensuring data security. responsibilities The Director of Corporate Marketing is responsible for the development and execution of corporate communications and marketing encompassing  and demand generation, media relations, analyst relations, customer communications and internal communications support, and event management. This person will be instrumental in producing thought leadership articles, white papers, discussion papers, videos, Q&As, webinar content, presentations and other content. Supports and advises segment marketing in developing the corporate and vertical market content Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines Create, proof and disseminate relevant content such as presentation, case studies, articles…
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Sr. Director of Corporate Marketing

Location: South San Francisco, CA Job code: MK-sdcm about the client This VPofMarketing.com client company is a leading provider of cloud-based application lifecycle management and development tools. responsibilities Define and build marketing campaigns that generate demand, nurture existing leads, and build awareness. Lead the development and effective execution of end-to-end corporate marketing programs that drive brand awareness, thought leadership and revenue growth. Create, collaborate and execute marketing plan, revenue-generation strategies, online marketing, sales enablement, PR, analyst relations, and social media Develop and manage relationships with PR agency, industry analysts, and other relevant media outlets e.g. trade shows and conferences. Deliver on all marketing programs (marketing materials, customer and market communications, marketing campaigns, press releases, corporate website, etc.) Drive customer advocacy process, including customer testimonials and videos Actively monitor, measure and…
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Marketing Operations Manager

Location: South San Francisco, CA Job code: KM-mops about the client This VPofMarketing.com client company is a cloud-based provider of enterprise software products. This company has approximately 400 employees. responsibilities Responsible for executing, integrating, maintaining, reporting and optimizing marketing automation programs Work closely with Marketing Programs, Channel Marketing, Sales Operations and the Business Units to optimize and help achieve the company's revenue objectives. Develop, maintain, and optimize lead nurturing and scoring programs. Optimize email deliverability, response rates, landing page conversion and actionable data. Coordinate and execute program build out with Channel Marketing, including the creation of emails and landing pages to support the sales organization and the partner program. Produce marketing reports that measure ROI Maintain high quality lists for programs. Create, standardize and maintain a data quality strategy to…
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Director, Demand Generation

Location: San Francisco, CA Job code: SD-ddg about the client This VPofMarketing.com client company is a provider of software and services that help marketers execute campaigns that are impactful, effective and efficient via email, social and other digital channels. responsibilities Plan and execute programs from start to finish: plans, timelines, budgets, vendor identification & selection, and creative deliverables such as copy and advertising Develop clear and measurable goals, report progress regularly, and communicate final results. Make recommendations for future programs based on the outcome of previous campaigns Provide marketing vision, business strategy and decision making leadership to demand gen team Oversee the creation and continuous refinement of marketing channels Work with internal/external resources to manage PPC and social media lead-gen Design, test and execute progressive nurturing campaigns with Marketo marketing…
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Vice President of Marketing

Location: Redwood City, CA Job code: JNM-vpmp about the client This VPofMarketing.com client company, a mid-staged start-up, is a cloud-based SaaS provider of human capital management and workforce planning and analytics solutions. responsibilities Manage, create and drive all marketing initiatives and strategy including but not limited to brand, digital marketing, field/event marketing, product marketing and communication efforts. Lead, direct and continue to hire marketing team Product marketing: Drive positioning, create content and assist with training sales team. Partner with VP of Sales to execute and align on key field marketing activities. Corporate Communications: Manage internal and outside resources to oversee PR, website, event marketing and online marketing Demand Generation: Develop and maintain a tracking system for lead generation to customer acquisition and growth. Measure and analyze the effectiveness of all…
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Director of Demand Generation

Location: San Francisco, CA Job code: AJSB-dg about the client This VPofMarketing.com client company is a leading provider of B2B social media and marketing products and services. responsibilities Plan and execute programs from start to finish: plans, timelines, budgets, vendor identification & selection, and creative deliverables such as copy and advertising Develop clear and measurable goals, report progress regularly, and communicate final results. Make recommendations for future programs based on the outcome of previous campaigns Provide marketing vision, business strategy and decision making leadership to demand gen team Oversee the creation and continuous refinement of marketing channels Work with internal/external resources to manage PPC and social media lead-gen Design, test and execute progressive nurturing campaigns with Marketo marketing automation Measure and monitor sales funnel activity to ensure predictable pipeline building Establish…
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VP / Sr. Director of Product Marketing

Location: San Francisco, CA Job code: RSK-dpm about the client This VPofMarketing.com client company is a leading provider of enterprise user analytics platform for social and mobile application developers, marketers and producers. responsibilities Assess and quantify go-to-market opportunities, positioning and messaging. Work with business development, product and account management teams to represent go-to-market needs Develop positioning and value statements Develop go-to-market strategies for each new product and feature, working closely with Director of Demand Generation to execute Create content to support outbound marketing activities and lead generation including sales enablement materials & collateral, including new business presentations, brochures, product demos, case studies and other Work closely with our Content Marketing to identify compelling thought leadership content that should be developed to support revenue growth Participate in new business pitches, conduct…
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Sr. Channel Marketing Manager

Location: San Jose, CA Job code: BA-chm about the client This VPofMarketing.com client company is a successful, mid-sized, private maker of enterprise software. responsibilities The Sr. Channel Marketing Manager will design, develop and execute revenue generating joint marketing programs with our channel partners. You will work very closely with channel partners, the channel sales team and the marketing team to support and accelerate all channel marketing activities. You will be directly responsible for building joint marketing and demand generation programs in collaboration with our partners, leveraging corporate marketing activities and efforts for the channel, partner communications, product marketing in partner channels, and the channel marketing budget.  You must have high energy and be able to multi-task and communicate exceedingly well. Develop, execute and measure marketing programs for the our business partners…
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Director of Demand Generation

Location: San Francisco, CA Job code: KD-dgn about the client This VPofMarketing.com client company is a leading provider of enterprise user analytics platform for social and mobile application developers, marketers and producers. responsibilities Manage marketing channel initiatives that drive profitable and scalable lead generation, which will include: online marketing and sponsorships, email list acquisition and programs, conferences and trade shows, free widgets and tools, third party distribution partnerships Ongoing analysis, reporting and optimization of lead gen marketing efforts, centered around demonstrating and improving profitability and scalability Oversee  the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up. Collaborate with others in the marketing organization to build marketing programs, from copy to design to launch Establish and document repeatable processes for lead generation and follow-up Recommend…
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