VP, Marketing
Job Title: Vice President of Marketing Location: San Francisco Bay Area Job code: IVC-vp about the client This VPofMarketing.com client company is a SaaS provider of customer Customer Experience Management and behavioral analytics tools. responsibilities Reporting directly to the CEO, the VP of Marketing is responsible for translating business goals and market insights into effective, efficient and integrated marketing growth programs. Lead and drive product marketing function and team. Drive positioning, messaging and the creation of content to support all marketing activities; assist in the training of sales team. Responsible for planning and driving product launches, sales enablement, and co-marketing activities with partners. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up. Assume responsibility for a specific lead commit/quota. Responsible for defining…