Author: dgreen

Job Title: Vice President of Marketing Location: San Francisco Bay Area Job code: IVC-vp about the client This VPofMarketing.com client company is a SaaS provider of customer Customer Experience Management and behavioral analytics tools. responsibilities Reporting directly to the CEO, the VP of Marketing is responsible for translating business goals and market insights into effective, efficient and integrated marketing growth programs. Lead and drive product marketing function and team. Drive positioning, messaging and the creation of content to support all marketing activities; assist in the training of sales team. Responsible for planning and driving product launches, sales enablement, and co-marketing activities with partners. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up. Assume responsibility for a specific lead commit/quota. Responsible for defining…

Location: Mountain View, CA Job code: PMV-prd about the client This VPofMarketing.com client company is a SaaS provider e-commerce website performance optimization solutions. responsibilities Assess and quantify go-to-market opportunities, positioning and messaging. Create a content strategy and editorial calendar that supports and extends marketing initiatives, both short- and long-term. Work cross-functionally with product management, field sales and other functions to identify and prioritize opportunities and drive overall product marketing execution Partner with corporate marketing to develop and execute integrated marketing plans to drive sales, create product and industry messaging for outbound communications and campaigns, and develop sales tools. Manage, curate and contribute to the company blog. Ensure that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion. Develop compelling and targeted…

    Location: San Francisco, CA Marketing and Growth Leader (Director/VP) Our client company: Plastiq — www.plastiq.com Plastiq is billpay with benefits. Everyday payments have become second nature: we swipe a card, tap a button, or press submit. But many of our most important bills — a child's care or tuition, critical business expenses, or taxes and rent — haven't caught up. Billions of checks are still written today. Wire transfers can be confusing. Payments are slow, late, or even unaccounted for. We set out to solve these challenges. Our mission? To make bill payment simple and seamless. Plastiq lets you pay bills in the way that works best for you. The Backstory. As you can see from the above, we’re creating a new category of bill pay that provides many benefits.…

Location: San Francisco, CA Job code: SP-mgl about the client This VPofMarketing.com client company is a rapidly growing fintech startup. responsibilities Execute integrated campaigns across email, digital, events and webinars, direct mail, traditional media and other channels. Work with co-marketing partners to develop campaign ideas for their customers Build a growth-focused content engine, tapping into resources from across the company. Partner with product, growth and sales teams to define and track the end-to-end lead to opportunity to deal conversion process, providing visibility to cross-functional and executive teams on results. Manage budget, infrastructure and programs costs to deliver the best ROI. Lead team to support growth efforts. qualifications 10+ years experience tech marketing, ideally with significant experience marketing to SMBs. Startup experience required. Fintech experience a plus. Able to manage 3+ team…

Location: San Francisco Bay Area, CA Job code: RS-hmk about the client This VPofMarketing.com client company, a startup, is an innovative provider of SaaS solutions to the automotive industry. responsibilities Drive the development and execution of all brand, product and demand generation activities Recruit, train and manage an exceptional marketing team. Lead all demand generation, digital and offline activities, including events. Ensure the sales team has the necessary materials to shorten the sales cycle and increase lead to customer conversion rates. Build processes that can be handed off as the team grows. Own all marketing-led revenue and marketing KPI targets. Oversee allocation of marketing budget to meet financial and strategic goals. Ensure expenditures are prioritized against company objectives and relevant growth drivers. Work with the executive team to identify and…

Location: San Francisco, CA Job code: KJ-sdfe about the client This VPofMarketing.com client company is the provider of the premier platform for building, operating, and scaling data-rich, containerized applications on any infrastructure. responsibilities Develop and implement a targeted marketing strategy that supports our global sales stakeholders and includes field events and account-based marketing programs to drive pipeline and revenue Develop and implement our corporate events strategy across trade shows, internal events, and user conferences Manage a team of field and event marketers, and own the end-to-end execution of our event program including logistics, venue selection, budgeting, etc Collaborate and partner directly with the sales team to understand and help develop a roadmap for regional needs around lead generation/acceleration, renewals, and upsell Collaborate and partner with the demand generation, content, brand,…

    Location: San Francisco, CA Sr. Director of Field Marketing & Events Our client company: Mesosphere — www.mesosphere.com Mesosphere is the premier platform for building, operating, and scaling data-rich, containerized applications on any infrastructure.  Article: Mesosphere Raises $125 Million Series D Mesosphere is dedicated to helping enterprises unlock the next generation of datacenter scale, efficiency and automation with Apache Mesos. Mesosphere’s product, the datacenter operating system (DC/OS), is a new kind of operating system that spans the entire datacenter, pools datacenter resources, and automates IT operations. Backed by Andreessen Horowitz, Khosla Ventures, Microsoft, HPE, T. Rowe Price and Koch Disruptive Technologies, Mesosphere is headquartered in San Francisco with a second office in Hamburg, Germany. responsibilities Mesosphere is seeking an exceptional Senior Director of Field Marketing and Events to join our marketing team…

      Location: San Francisco, CA VP / Head of Marketing our client company: MURAL — www.mural.co MURAL enables modern teams to think and collaborate visually in Design Thinking, Agile and other methods. A former Startup in Residence at IDEO, the company now serves more than 2000 customers like IBM, Steelcase and Intuit. Forrester claims MURAL generated an ROI of 490% to IBM: mural.co/impact. “MURAL has been critical in deploying IBM Design Thinking across the whole company. We now have people in more than 50 countries collaborating daily.” - Phil Gilbert, Head of IBM Design responsibilities Reporting directly to the CEO, define marketing strategy, budget & priorities (ie: partner directly entrepreneurial CEO, hire and lead our marketing team, set expectations for rest of the company. Proven ability to test a new…

      Location: Mountain View, CA Sr. Manager/Director, Demand Generation Our client company: SimpleLegal — www.simplelegal.com SimpleLegal provides a modern legal operations platform that streamlines the way corporate legal departments manage their matters, track and interpret spend, and collaborate with vendors and law firms. SimpleLegal combines e-Billing, matter management, accruals management and legal spend analytics into one comprehensive application. The company, founded in 2013, is privately held and located in Mountain View, California. responsibilities Establish scalable lead-gen strategy: lead small team of more junior marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities Lead the development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns Own relationship with sales and forge strong communication between marketing and sales Forecast and present to senior management Demonstrate…

Location: San Francisco, CA Job code: JK-ddg about the client This VPofMarketing.com client company is the provider of the premier platform for building, operating, and scaling data-rich, containerized applications on any infrastructure. responsibilities Develop and execute a hybrid ABM/traditional demand generation strategy across all channels--including email, digital, paid industry programs, direct mail, webinars, and more Manage a demand generation budget that meets company goals for growth and ROI, while maintaining an watchful eye on program optimization and spend Work with our SDR and sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel Own a marketing generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities Partner with…