Author: dgreen

    Location: Mountain View, CA Director of Demand Generation Our client company: SimpleLegal — www.simplelegal.com SimpleLegal provides a modern legal operations platform that streamlines the way corporate legal departments manage their matters, track and interpret spend, and collaborate with vendors and law firms. SimpleLegal combines e-Billing, matter management, accruals management and legal spend analytics into one comprehensive application. The company, founded in 2013, is privately held and located in Mountain View, California. responsibilities Establish scalable lead-gen strategy: lead small team of more junior marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities Lead the development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns Own relationship with sales and forge strong communication between marketing and sales Forecast and present to senior management Demonstrate a…

Location: Mountain View, CA Job code: GL-ddg about the client This VPofMarketing.com client company is an innovative, rapidly growing SaaS provider in the legal tech space. responsibilities Establish scalable lead-gen strategy: lead small team of more junior marketers to drive key business metrics including leads, MQLs, SQLs and Opportunities Lead the development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns Own relationship with sales and forge strong communication between marketing and sales Forecast and present to senior management Demonstrate a strong understanding of key SaaS business metrics, and use those metrics to set target CPA thresholds per customer segment; experiment with new channels, techniques, and messaging to scale advertising spend as quickly as possible while maintaining target profit margins Drive the strategy and execution of…

    Location: Mountain View, CA Vice President of Marketing Our client company: Unbxd — www.unbxd.com     www.crunchbase.com/organization/unbxd Unbxd is a leading e-commerce product discovery platform that applies advanced data sciences to connect shoppers to the products they are most likely to buy, while providing predictive actionable insights for merchandising. With Unbxd’s Machine Learning Site Search, shoppers receive optimized search results based on merchandiser insight coupled with advanced machine learning algorithms. Unbxd is trusted by over 1,200 e-commerce websites in 40 countries including Express, Ashley HomeStore, FreshDirect, HSN and ibSupply, to power over 4 Billion interactions a month. How you’ll contribute As our marketing leader, and reporting directly to the CEO, you’ll play a critical role in building and scaling the marketing department at Unbxd. You’ll set our marketing strategy, take the lead…

Location: Mountain View, CA Job code: UPS-vpm about the client This VPofMarketing.com client company is a leading provider of cloud-based product discovery solutions for eCommerce. responsibilities Build and scale marketing department: set marketing strategy, take the lead on execution, and over time, build out each marketing function. Work closely with Product, Sales and founding team to determine and measure key company metrics like Customer Acquisition Cost (CAC), lead-to-opportunity conversion rates, win rates and Lifetime Customer Value. Develop a deep understanding of our industry, competitive landscape, buyers’ needs and challenges, and where our solutions fit into buyers’ overall eCommerce strategy. Create positioning and messaging that’s compelling to potential buyers and clearly articulates value and differentiation. Own marketing funnel and revenue targets to design targeted programs to raise awareness, generate new leads…

About our client company: SaaStr SaaStr is a fast growing community of SaaS executives, entrepreneurs, and founders sharing best practices and learning how to grow their businesses faster, with less stress and more success. Our community engages with us through our incredibly popular blog and content resources, events (including our Annual event which has over 10,000 attendees in San Francisco), our Co-Selling space in San Francisco, our Investment Fund, and our brand new SaaStr Pro. About you SaaStr is looking for someone to own the management of all our event content. This person will be integral in helping to build out our content team and growing our brand through our worldwide and local events. Our ideal candidate has experience in the B2B SaaS industry, a passion for software, and desire to…

  This survey was conducted in November 2017. Total number of respondents was 423. There are a lot of ways to filter the data—the links below provide several combinations, some of which I hope you find insightful for your specific situation. More specific feedback regarding the open-ended equity question is available on request. Dan Green Principal VPofMarketing.com http://www.linkedin.com/in/dangreen Aggregate view; all respondents: https://www.surveymonkey.com/results/SM-XWGB556W8/ This page includes data from those who responded: CMO title, Bay Area, B2B, 1-100 employees. https://www.surveymonkey.com/results/SM-X7FMQN2W8/ This page includes data from those who responded: VP title, Bay Area, B2B, 1-100 employees. https://www.surveymonkey.com/results/SM-5ZHD9Z3W8/ This page includes data from those who responded: Director title, Bay Area, B2B, 1-100 employees. https://www.surveymonkey.com/results/SM-RQC7QZ3W8/ This page includes data from those who responded: Manager or individual contributor title, Bay Area, B2B, 1-100 employees. https://www.surveymonkey.com/results/SM-QWBDLY6W8/…

Location: Boulder, CO Job code: DM-hgm about the client This VPofMarketing.com client company is an exciting, fast-growing SaaS startup in the e-learning and HR tech space.   Who We Are: Do you want to help teams all around the world open to their greatest potential and drive meaningful impact? If so, we want to talk with you. Our products and services support people, teams, and organizations in aligning what they do with their highest ambitions for who they are. We help organizations create meaningful, people-centered change using a proprietary method that includes storytelling, microlearning, and cutting-edge technology. Our unique formula supports people in shifting their behaviors and mindsets to drive better lives, better teams, and better performance. Who We’re Looking For: We’re hiring a Head of Growth to own our…

      Location: San Francisco, CA Head of Marketing our client company: MURAL — www.mural.co MURAL enables modern teams to think and collaborate visually in Design Thinking, Agile and other methods. A former Startup in Residence at IDEO, the company now serves more than 2000 customers like IBM, Steelcase and Intuit. Forrester claims MURAL generated an ROI of 490% to IBM: mural.co/impact. “MURAL has been critical in deploying IBM Design Thinking across the whole company. We now have people in more than 50 countries collaborating daily.” - Phil Gilbert, Head of IBM Design responsibilities Reporting directly to the CEO, define marketing strategy, budget & priorities (ie: partner directly entrepreneurial CEO, hire and lead our marketing team, set expectations for rest of the company. Proven ability to test a new growth channel,…

Location: San Francisco, CA Job code: OL-vpdg about our client company: Mixmax — www.mixmax.com At Mixmax, our mission is to change how the world communicates. We’re an email productivity platform that helps sales, customer success, and recruiting teams do their jobs. Our office is in San Francisco near Caltrain. We offer competitive salaries/equity and generous benefits packages. responsibilities As our Head of Marketing, you’ll be a pivotal member of the team, directly contributing to accelerating our growth (which so far is entirely word-of-mouth and virally driven). You’ll create new acquisition programs and optimize existing ones. You love marketing both as science and as art, and thrive working with funnels and conversion rates. You’re energized by a fast-moving startup environment and working closely with Sales. Build a genre-defining marketing team from the…

Location: San Francisco, CA Job code: OL-vpdg about the client This VPofMarketing.com client company, a startup, is reinventing email for business: helping sales, customer success, and recruiting teams sell, succeed, and hire better. responsibilities As our Head of Marketing, you’ll be a pivotal member of the team, directly contributing to accelerating our growth (which so far is entirely word-of-mouth and virally driven). You’ll create new acquisition programs and optimize existing ones. You love marketing both as science and as art, and thrive working with funnels and conversion rates. You’re energized by a fast-moving startup environment and working closely with Sales. Build a genre-defining marketing team from the ground up. Coach your team mates to achieve more than they believed possible... Own a monthly Opportunity and SQL quota: Own lead generation…