Head of Product Marketing / Sr. Director of Product Marketing

Location: San Francisco, CA
Job code: PD-hprm

This VPofMarketing.com client is a leading provider of digital advertising performance software and services.

Responsible for developing and executing go-to-market strategies — building compelling messaging, defining the target markets, positioning the products and leading product launches.
Establish, hire and lead the product marketing team
Plan and execute go-to-market strategies and tactics
Partner with product managers to establish and drive product road maps
partner with Corporate Marketing to develop and execute integrated marketing plans to drive sales, create product and industry messaging for outbound communications and campaigns, and develop sales tools.
Lead cross-functional teams to execute timely product launches and initiatives
Develop compelling and targeted key messages and value propositions
Work with product managers to drive product direction by providing customer and market intelligence
Collaborate with Corporate Marketing and Sales to develop and execute programs to drive sales
Develop content for marketing materials and sales tools, including presentations, whitepapers, product brochures and briefs
Work with Corporate Marketing and PR to develop messaging and materials for press and analysts

10+ years of product marketing experience enterprise software
4+ years experience in advertising technology marketing
Strong written and verbal communication skills, and presentation skills
Experience in market analysis and specification of customer requirements, go-to-market planning, market positioning and messaging.
Experience of initiating, executing and lifecycle managing differentiated positioning and messaging initiatives
Excellent presentation and written communication skills with prior experience presenting to customers and in public forums.

BA/BS required. MBA preferred.

Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: PD-hprm

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