Head of Marketing and Growth — San Francisco, CA

Job Title: Head of Marketing and Growth
Location: San Francisco, CA

about the client

This SF-based VPofMarketing.com client company is an HR Tech SaaS startup.

responsibilities

  • Establish scalable demand generation machine: lead small team to drive key business metrics including MQLs, SQLs.
  • Drive all paid customer acquisition campaigns
  • Oversee all marketing materials, creative assets, and website.
  • Lead our content strategy, including case studies, blog posts, product announcements, events, conferences, industry guides, and more.
  • Manage budget and grow a team of marketers executing many different activities to support the field such as online advertising, ABM programs, field events, partner activities, user groups, industry events/trade shows, and PR.
  • Grow and develop a metrics-driven marketing team.
  • Conduct market research and stay updated on competitor positioning.
  • Develop marketing automation workflows.
  • Own the marketing-sourced pipeline goals for the Sales team across all segments and geographies.
  • Continuously learn more about our product and what’s driving results for our customers.

qualifications

  • 6-10+ years of experience B2B software marketing required; SaaS/on-demand software preferred
  • Experience defining acquisition account-based goals and objectives in conjunction with Sales to hit growth targets
  • Strong organizational, project management, and multitasking skills
  • Proven track record of building and leading successful demand generation marketing initiatives across channels, lifecycle stages, and for various audiences and buyer personas
  • Expertise with data, both as the basis of driving inbound/outbound/account progress and for analysis of program results/ROI
  • In-depth knowledge of martech stack tools

education

BA/BS. MBA preferred.

to inquire

Contact Dan Green:  <dgreen@vpofmarketing.com> — please cite job code: MT-gmd