Location: San Francisco, CA
Job code: SD-ddg

about the client

This VPofMarketing.com client company is a provider of software and services that help marketers execute campaigns that are impactful, effective and efficient via email, social and other digital channels.

responsibilities

• Plan and execute programs from start to finish: plans, timelines, budgets, vendor identification & selection, and creative deliverables such as copy and advertising
• Develop clear and measurable goals, report progress regularly, and communicate final results. Make recommendations for future programs based on the outcome of previous campaigns
• Provide marketing vision, business strategy and decision making leadership to demand gen team
• Oversee the creation and continuous refinement of marketing channels
• Work with internal/external resources to manage PPC and social media lead-gen
• Design, test and execute progressive nurturing campaigns with Marketo marketing automation
• Measure and monitor sales funnel activity to ensure predictable pipeline building
• Establish and report on campaign metrics, closed loop reporting and ROI

qualifications

• 8-12+ years of B2B demand generation experience, preferably with a SaaS company
• Demonstrated proficiency with multiple formats of demand generation, including, but not limited to email, website, PPC, SEO, Social, direct mail, telemarketing,
• Demonstrated leadership skills and experience managing a small team of people.
• Must be very strong with Marketo and Salesforce.com
• Experience at a SaaS company a plus
• Start-up experience required.
• Excellent written and verbal communication skills, including writing marketing copy for email, landing pages, websites and ads
• Strong knowledge and ability to apply fundamental concepts of landing page optimization for increased conversions
• education

education

BA/BS; MBA preferred.

to apply:

Email resume to info@vpofmarketing.com — please cite job code: SD-ddg