(Sr.) Director of Product Marketing

Location: New York, NY
Job code: BW-prd

This VPofMarketing.com client company is NYC-based, fintech startup.

Assess and quantify go-to-market opportunities, positioning and messaging
Create a content strategy and editorial calendar that supports and extends marketing initiatives, both short- and long-term
Work cross-functionally with product management, field sales, and other functions to identify and prioritize opportunities and drive overall product marketing execution
Partner with corporate marketing to develop and execute integrated marketing plans to drive sales, create product and industry messaging for outbound communications and campaigns, and develop sales tools
Manage, curate and contribute to the company blog. Ensure that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and social promotion
Develop compelling and targeted key messages and value propositions
Create and strategically recycle/repurpose highly targeted, multi-channel collateral for each stage of the sales and customer lifecycle, such as whitepapers, case studies, videos, eBooks, infographics, emails, landing page, social media copy and blog articles
Work with corporate marketing and PR agency to develop messaging and materials for press and analysts
While this is an individual contributor role to start, this person will ultimately hire and lead team

8+ years experience in product marketing and related marketing positions. SaaS experience preferred
3+ years recent experience in fintech
Strong written and verbal communication skills, and presentation skills
Experience in market analysis and specification of customer requirements, go-to-market planning, market positioning and messaging
Excellent presentation and written communication skills with prior experience presenting to customers and in public forums

BA/BS. MBA preferred.

Contact Dan Green: <dgreen@vpofmarketing.com> — please cite job code: BW-prd

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