(Sr.) Director of Product Marketing

Location: New York, NY
Job code: BW-prd

about the client

This VPofMarketing.com client company is NYC-based, fintech startup.

responsibilities

  • Assess and quantify go-to-market opportunities, positioning and messaging
  • Create a content strategy and editorial calendar that supports and extends marketing initiatives, both short- and long-term
  • Work cross-functionally with product management, field sales, and other functions to identify and prioritize opportunities and drive overall product marketing execution
  • Partner with corporate marketing to develop and execute integrated marketing plans to drive sales, create product and industry messaging for outbound communications and campaigns, and develop sales tools
  • Manage, curate and contribute to the company blog. Ensure that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and social promotion
  • Develop compelling and targeted key messages and value propositions
  • Create and strategically recycle/repurpose highly targeted, multi-channel collateral for each stage of the sales and customer lifecycle, such as whitepapers, case studies, videos, eBooks, infographics, emails, landing page, social media copy and blog articles
  • Work with corporate marketing and PR agency to develop messaging and materials for press and analysts
  • While this is an individual contributor role to start, this person will ultimately hire and lead team

qualifications

  • 8+ years experience in product marketing and related marketing positions. SaaS experience preferred
  • 3+ years recent experience in fintech
  • Strong written and verbal communication skills, and presentation skills
  • Experience in market analysis and specification of customer requirements, go-to-market planning, market positioning and messaging
  • Excellent presentation and written communication skills with prior experience presenting to customers and in public forums

education

BA/BS. MBA preferred.

to apply:

Contact Dan Green:  <dgreen@vpofmarketing.com> — please cite job code: BW-prd