VP of Marketing

Vice President of Marketing

Location: New York, NY
VPofMarketing.com client company: YipitData — www.yipitdata.com

With so much data available to investors today, they don’t have the time or resources to source and analyze it all. At YipitData, our team sources and analyzes the best data available for each of the 70+ companies we cover. Our analysis and research answer key investors questions backed with real data.

We’ve been doing this for 5+ years and work with over 150 hedge funds and long-only asset managers.

responsibilities

  • Report directly to the CEO, you will own all marketing strategy and tactics
  • Work with VP of Research to leverage the unique data-driven insights that our 60-person research team produces every day
  • Fully own a lead goal that you will hit and grow by:
    • Leading all field market efforts both online and offline (e.g., in-person events, webcasts)
    • Leading all digital advertising efforts (e.g., targeted social ads, re-targeting, SEM)
    • Leading all lead nurturing campaigns
  • Fully own reporting of metrics by channel including ROI, cost-per-lead, CAC, LTV
  • Work with revenue operations to create and maintain a marketing technology stack
  • Ensure that timelines, budgets and expectations and communicated clearly, regularly and efficiently to all parties
  • Drive campaigns managing both internal resources and geographically distributed marketing and design contractors, on time and on budget
  • Direct design and maintenance of websites and related content and features
  • Build processes that can be handed off as you hire and lead your team

qualifications

  • 7-12+ years of experience in a fast-growing B2B marketing company with a proven track record of owning a lead goal, achieving that lead goal and growing the lead goal every year
  • Experience growing qualified leads via:
    • Field marketing: In-person events and online events (e.g., webcasts)
    • Digital advertising: Targeted social ads, re-targeting and SEM
    • Lead nurturing campaigns
  • You must love both events and growth marketing (we need both)
  • You must be metrics focused (ROI, cost per lead, CAC, LTV)
  • Experience creating and maintaining a marketing technology stack
  • Strong leadership skills; must have proven experience recruiting and leading teams
  • Must be an independent self-starter with a sense of urgency, proven results orientation, initiative and an affinity for producing consistently high-quality work
  • Experience marketing to public market investors a plus

education

BA/BS. MBA preferred.

to inquire:

Dan Green <dgreen@vpofmarketing.com> — please cite job code: VY-vp