VP of Marketing — New York City

Job Title: VP of Marketing
Job code: VY-vp

about the client

This VPofMarketing.com client company is an innovative provider of data analysis solutions to institutional investors.

responsibilities

  • Report directly to the CEO, you will own all marketing strategy and tactics
  • Fully own a lead goal that you will hit and grow by:
    • Leading all field market efforts both online and offline (e.g., in-person events, webcasts)
    • Leading all digital advertising efforts (e.g., targeted social ads, re-targeting, SEM)
    • Leading all lead nurturing campaigns
  • Fully own reporting of metrics by channel including ROI, cost-per-lead, CAC, LTV
  • Work with revenue operations to create and maintain a marketing technology stack
  • Ensure that timelines, budgets and expectations and communicated clearly, regularly and efficiently to all parties
  • Drive campaigns managing both internal resources and geographically distributed marketing and design contractors, on time and on budget
  • Direct design and maintenance of websites and related content and features
  • Build processes that can be handed off as you hire and lead your team

qualifications

  • 7-12+ years of experience in a fast-growing B2B marketing company with a proven track record of owning a lead goal, achieving that lead goal and growing the lead goal every year
  • Experience growing qualified leads via:
    • Field marketing: In-person events and online events (e.g., webcasts)
    • Digital advertising: Targeted social ads, re-targeting and SEM
    • Lead nurturing campaigns
  • You must love both events and growth marketing (we need both)
  • You must be metrics focused (ROI, cost per lead, CAC, LTV)
  • Experience creating and maintaining a marketing technology stack
  • Strong leadership skills; must have proven experience recruiting and leading teams
  • Must be an independent self-starter with a sense of urgency, proven results orientation, initiative and an affinity for producing consistently high-quality work
  • Experience marketing to public market investors a plus

education

BA/BS. MBA preferred.

to inquire:

Dan Green <dgreen@vpofmarketing.com> — please cite job code: VY-vp