Vice President of Marketing — New York City

Job Title: Vice President, Marketing
Location: New York, NY
Job code: RJ-vp

about the client

This VPofMarketing.com client company is an award-winning B2B SaaS software and professional services company headquartered in New York City.

responsibilities

  • Own all marketing strategy and tactics: Drive audience engagement, advance brand recognition and trust. Lead all marketing initiatives, including demand generation. messaging and positioning, digital and social strategy
  • Maintain a marketing technology stack that enables data-driven decision-making and establish culture of accountability and results
  • Establish a comprehensive demand generation strategy comprising inbound and outbound programs to meeting growth objectives each month. These will include SEM, SEO, email, events, field marketing, webinars, user conferences, and customer marketing
  • Lead PR /AR programs
  • Make and drive data-driven decisions and establish effective frameworks, metrics, and strategies to inform the CoEnterprise’s approach to both brand building and direct channel marketing strategies
  • Ensure rigor and discipline across all programs that support integrated marketing and partnerships
  • Work closely with key internal stakeholders to develop and execute dynamic campaigns that drive growth for their target segments
  • Lead and continue to build team of in-house marketers based in New York

qualifications

  • 10+ years of marketing leadership experience
  • Experience in marketing B2B enterprise technology products, ideally with focus in artificial intelligence or software development
  • Startup experience a must
  • SaaS experience preferred
  • Experience building enterprise brands at a global scale
  • Experience establishing metrics to approach marketing strategy & spend
  • Experience utilizing digital & offline channels and tools to build a customer base, brand, and community-driven content
  • Experience building integrated brand/marketing architecture and frameworks, and communicating these across an organization
  • Community marketing a plus
  • Must be a metrics-oriented demand generation expert

education

BA/BS. MBA preferred.

to inquire:

Dan Green <dgreen@vpofmarketing.com> — please cite job code: RJ-vpn