Job Title: Director/Sr. Director, Global Demand Generation and Integrated Campaigns
Location: San Francisco, CA
about the client
This VPofMarketing.com client company, a pre-IPO, SaaS provider of logistics solutions for global trade. They help more than 10,000 clients and suppliers lead all aspects of their supply chain operations.
responsibilities
- Develop integrated campaigns across our modes of business, customer segments and select industries to expand the use of our platform across the installed base, and attract new customers
- Manage a team that will develop programs across our wide portfolio of offers, working closely with sales, the broader marketing team, and our business practice leads to create compelling programs
- Assist campaign managers who serve as quarterbacks across the organization to drive alignment around, adoption of, and execution of all GTM programs. This includes campaign planning, sales roll out and results reporting
- Work with sales operations to develop and manage to pipeline targets and marketing contributions to revenue goals
- Work with sales on account based marketing programs to help land and expand key accounts
- Track, measure and report against campaign goals with clear dashboards that are always-on (in Salesforce)
- Manage campaign team budgets and program ROI
- The ideal candidate will have a quantifiable track record, with experience building this practice from the ground up. Candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels. Success will be measured largely on hitting and exceeding pipeline contribution and influence goals
qualifications
- 10+ years of experience in enterprise software with a deep understanding of technology and campaign execution
- 10+ years of experience in creating and executing demand generation programs that build pipeline through integrated campaigns
- Must have high energy, passion, innovation, creativity and a keen sense of humor. You love working in a fast paced, start-up environment
- You are a creative thinker who can generate and execute on innovative “breakout” marketing ideas for integrated campaigns
- 10+ years of experience building and managing high performance teams
- Results-driven with strong ability to analyze data and determine program forecasting and ROI
- You are a true team player, not afraid to roll up your sleeves, with a keen ability to develop cross functional working relationships
- You like to have fun! And want to help us disrupt an antiquated, $1 Trillion industry
- Understanding of the logistics business is a plus