Head of Demand Generation

Job Title: Head of Demand Generation
Location: San Francisco, CA

about the client

This VPofMarketing.com client company is a Series A, SaaS, B2B fintech startup.

responsibilities

  • Responsible for designing, building, and optimizing client acquisition and demand generation engine across digital and offline initiatives.
  • Lead efforts to achieve our lead-gen goals and will manage campaigns, web properties, and infrastructure that optimize lead volume and velocity.
  • Responsible for analyzing and reporting on current lead-generating initiatives and experiments, as well as determining future program mix to optimize ROI.
  • Report out on key efforts and pipeline status
  • Drive all online marketing, acquisition, and campaign efforts across all marketing channels including display, social, SEM, webinars, email, and more
  • Work with Director of Business Development on integrated growth/ marketing campaigns including inside sales, direct mail, onsite visits, and field marketing that support demand-gen goals
  • Set up tooling and infrastructure to support demand-gen initiatives
  • Work closely with Sales, Business Development, PR/Communications, Design, Field Marketing, Operations, Success, and more

qualifications

  • 10-15+ years experience in growth, demand-generation, marketing, and/or equivalent
  • Experience scaling startup from Series A, pre- $10M ARR stage
  • Deep experience with CRM and marketing automation tooling
  • Excellent analytical skills, campaign execution skills, and project management skills
  • Experience designing and executing high-growth experiments, with the ability to take on measured risks and scale successful programs
  • Experience communicating and reporting at team lead level

education

BA/BS. MBA preferred.

to inquire

Contact Dan Green <dgreen@vpofmarketing.com>