Head of Marketing

Job Title: Head of Marketing
Location: San Francisco, CA  (or remote)

about the client

This VPofMarketing.com client company, a Series A startup with an excellent group of well-known investors, is creating unique communications and collaboration tools to make work easier, more efficient and fun.

responsibilities

  • The Head of Marketing will drive branding, sales enablement, product launches, demand gen, messaging and competitive intelligence. You will be the expert on our buyers and their buying criteria.
  • Drive positioning, messaging and the  creation of content to support outbound marketing activities and lead generation.
  • Manage P&L and create revenue forecasts around relevant marketing channels
  • Assist in the training of sales team.
  • Implement and analyze experiments, campaigns and product-feature usage trends
  • Develop programs to reach new customers through creative ideas and marketing strategies based on analysis, customer data, testing strategies and ROI.
  • Exercise a data-centric approach to implement metrics for measuring growth, market share, and company penetration
  • Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up. Assume responsibility for a specific lead commit/quota.
  • Own social media marketing campaigns.
  • Recruit and build team.

qualifications

  • 5-10+ years marketing and growth/demand generation experience in B2B tech
  • Demonstrated ability to succeed in a high growth, dynamic market environment; start-up experience required.
  • Strong knowledge of and experience working with a wide variety of relevant martech tools
  • Experience of initiating, executing and lifecycle managing differentiated positioning and messaging initiatives

education

BA/BS. MBA preferred.

to inquire:

Dan Green <dgreen@vpofmarketing.com> — please cite job code: JR-dh