Head of Marketing

Job Title: Head of Marketing
Location: San Francisco, CA
Job code: SK-dhm

about the client

This VPofMarketing.com client company is an incredibly rapidly scaling startup in the B2B fintech and ecommerce space.

responsibilities

  • Drive marketing strategy, including external PR, thought leadership, product marketing, sales enablement, digital and social marketing, and trade shows / events
  • Lead efforts in positioning, marketing tone, and creative direction
  • Work closely with Sales, Growth, and Product/Engineering teams to ensure marketing strategy supports and accelerates growth
  • Own demand generation mechanism
  • Develop programs to reach new customers through creative ideas and marketing strategies based on analysis, customer data, testing strategies and ROI
  • Build out marketing department, all the while remaining a hands-on player

qualifications

  • Prior experience leading and scaling marketing function at early to mid stage startup, ideally from B2B and/or ecommerce companies.
  • Experience setting and achieving ambitious KPIs with a small team
  • High ability to understand and communicate ideas on subjects including machine learning, payments, and blockchain/ cryptocurrency
  • Ability to evaluate ROI of various strategies and channels, and to both strategize and operate effectively
  • Team player with a great sense of humor
  • Strong writer
  • Metrics-oriented growth and demand generation expert
  • High energy start-up DNA and drive a must

education

BA/BS. MBA preferred.

to inquire:

Dan Green <dgreen@vpofmarketing.com> — please cite job code: SK-dhm