VP, Marketing

Job Title: Vice President of Marketing
Location: San Francisco Bay Area
Job code: IVC-vp

about the client

This VPofMarketing.com client company is a SaaS provider of customer Customer Experience Management and behavioral analytics tools.

responsibilities

  • Reporting directly to the CEO, the VP of Marketing is responsible for translating business goals and market insights into effective, efficient and integrated marketing growth programs.
  • Lead and drive product marketing function and team.
  • Drive positioning, messaging and the creation of content to support all marketing activities; assist in the training of sales team.
  • Responsible for planning and driving product launches, sales enablement, and co-marketing activities with partners.
  • Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up. Assume responsibility for a specific lead commit/quota.
  • Responsible for defining and executing social media marketing strategy. Responsible for SEO and PPC programs.
  • Develop clear and measurable KPIs and goals, report progress regularly, communicate final results, and re-incorporate results to improve the next cycle.
  • Devise and execute market segmentation and targeting programs; staying abreast of competitive issues
  • Recruit and build world class marketing team.

qualifications

  • SaaS to enterprise marketing experience required.
  • Startup experience required: should have seen the journey from single-digit million ARR to a significant level.
  • Must have an entrepreneurial-minded approach and a founder mentality.
  • Must be a hands-on, independent self-starter with a sense of urgency, proven results orientation, initiative and an affinity for producing consistently high-quality work
  • Must have ability to work from a home office and manage geographically dispersed teams.

education

BA/BS. MBA preferred.

to inquire:

Dan Green <dgreen@vpofmarketing.com> — please cite job code: IVC-vp