Director of Demand Generation

Location: San Francisco, CA
Job code: JK-ddg

about the client

This VPofMarketing.com client company is the provider of the premier platform for building, operating, and scaling data-rich, containerized applications on any infrastructure.

responsibilities

  • Develop and execute a hybrid ABM/traditional demand generation strategy across all channels–including email, digital, paid industry programs, direct mail, webinars, and more
  • Manage a demand generation budget that meets company goals for growth and ROI, while maintaining an watchful eye on program optimization and spend
  • Work with our SDR and sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
  • Own a marketing generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
  • Partner with our content, product marketing, and evangelism team to promote and leverage key content assets through an integrated campaign strategy
  • Work with marketing operations to optimize marketing automation, refine lead scoring, and develop nurture programs across a variety of personas and verticals
  • Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team

qualifications

  • 5+ years in a marketing demand generation role at a B2B company
  • Experience using marketing automation–Marketo preferred
  • Experience using Salesforce CRM
  • Excellent communication and writing skills
  • Proven track record of owning a pipeline and revenue number
  • Execution oriented with a passion for fast paced environments
  • Enjoys both the analytical and creative aspects of demand generation
  • Collaborative team player who is excited to be part of a growing team

education

BA/BS required. MBA preferred.

to apply:

Email resume to Dan Green <dgreen@vpofmarketing.com> — please cite job code: JK-ddg