Location: San Francisco, CA
Job code: JK-ddg
about the client
This VPofMarketing.com client company is the provider of the premier platform for building, operating, and scaling data-rich, containerized applications on any infrastructure.
responsibilities
- Develop and execute a hybrid ABM/traditional demand generation strategy across all channels–including email, digital, paid industry programs, direct mail, webinars, and more
- Manage a demand generation budget that meets company goals for growth and ROI, while maintaining an watchful eye on program optimization and spend
- Work with our SDR and sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
- Own a marketing generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
- Partner with our content, product marketing, and evangelism team to promote and leverage key content assets through an integrated campaign strategy
- Work with marketing operations to optimize marketing automation, refine lead scoring, and develop nurture programs across a variety of personas and verticals
- Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team
qualifications
- 5+ years in a marketing demand generation role at a B2B company
- Experience using marketing automation–Marketo preferred
- Experience using Salesforce CRM
- Excellent communication and writing skills
- Proven track record of owning a pipeline and revenue number
- Execution oriented with a passion for fast paced environments
- Enjoys both the analytical and creative aspects of demand generation
- Collaborative team player who is excited to be part of a growing team
education
BA/BS required. MBA preferred.
to apply:
Email resume to Dan Green <dgreen@vpofmarketing.com> — please cite job code: JK-ddg