Director of Content Marketing

Location: San Francisco, CA
Job code: JK-dcm

about the client

This VPofMarketing.com client company is a leading provider of cloud infrastructure solutions.

responsibilities

  • Own and develop a global content strategy that serves the entire buyer journey across different personas, industries, and geographies
  • Own the content creation process and collaborate with key stakeholders around key content assets like ebooks, reports, videos, infographics, blogs and more
  • Bring together and organize all of the content being developed across organizational teams to create a content service bureau model
  • Develop an internal employee content contribution program that motivates and incentivizes content creation
  • Collaborate with the sales and marketing teams to define the promotion strategy for each piece of published content to ensure distribution
  • Own content measurement and track how content sources and influences pipeline and revenue

qualifications

  • 5+ years of content marketing experience at a B2B company
  • Experience with marketing automation (Marketo) and CRM (Salesforce) preferred
  • Exceptional storytelling and writing skills
  • Highly organized with a passion for project management
  • A natural communicator who loves collaborating with different people
  • Proven track record for measuring content across the sales funnel
  • Execution oriented with a passion for fast paced environments
  • Collaborative team player who is excited to be part of a growing team

education

BA/BS required. MBA preferred.

to apply:

Email resume to Dan Green <dgreen@vpofmarketing.com> — please cite job code: JK-dcm