This survey was conducted in November 2017. Total number of respondents was 423. There are a lot of ways to filter the data—the links below provide several combinations, some of which I hope you find insightful for your specific situation. More specific feedback regarding the open-ended equity question is available on request.

Dan Green
Principal
VPofMarketing.com
http://www.linkedin.com/in/dangreen

Aggregate view; all respondents: https://www.surveymonkey.com/results/SM-XWGB556W8/

This page includes data from those who responded: CMO title, Bay Area, B2B, 1-100 employees. https://www.surveymonkey.com/results/SM-X7FMQN2W8/
This page includes data from those who responded: VP title, Bay Area, B2B, 1-100 employees. https://www.surveymonkey.com/results/SM-5ZHD9Z3W8/
This page includes data from those who responded: Director title, Bay Area, B2B, 1-100 employees. https://www.surveymonkey.com/results/SM-RQC7QZ3W8/
This page includes data from those who responded: Manager or individual contributor title, Bay Area, B2B, 1-100 employees. https://www.surveymonkey.com/results/SM-QWBDLY6W8/

This page includes data from those who responded: CMO title, Bay Area, B2B, 100-1,000 employees. https://www.surveymonkey.com/results/SM-Z3DW38GW8/
This page includes data from those who responded: VP title, Bay Area, B2B, 100-1,000 employees. https://www.surveymonkey.com/results/SM-XXY7H8GW8/
This page includes data from those who responded: Director title, Bay Area, B2B, 100-1,000 employees. https://www.surveymonkey.com/results/SM-YNNNZ8GW8/
This page includes data from those who responded: Manager or individual contributor title, Bay Area, B2B, 100-1,000 employees. https://www.surveymonkey.com/results/SM-6N89LLGW8/

This page includes data from those who responded: CMO title, Bay Area, B2B,  more than 1000 employees. https://www.surveymonkey.com/results/SM-F5TZY9GW8/
This page includes data from those who responded: VP title, Bay Area, B2B,  more than 1000 employees. https://www.surveymonkey.com/results/SM-BZFKJ9GW8/
This page includes data from those who responded: Director title, Bay Area, B2B, more than 1000 employees. https://www.surveymonkey.com/results/SM-RFJZQ9GW8/
This page includes data from those who responded: Manager or individual contributor title, Bay Area, B2B, more than 1000 employees. https://www.surveymonkey.com/results/SM-K657R9GW8/

This page includes data from those who responded: B2C. https://www.surveymonkey.com/results/SM-JH7RR86W8/
This page includes data from those who responded: B2C, Bay Area. https://www.surveymonkey.com/results/SM-YMGLJV6W8/
This page includes data from those who responded: B2C, Not Bay Area. https://www.surveymonkey.com/results/SM-DRMHFV6W8/

This page includes data from those who responded: Not Bay Area. https://www.surveymonkey.com/results/SM-VVJNY76W8/