Location: San Francisco, CA
Job code: FS-dgmd
about the client
This VPofMarketing.com client company, a startup, is rapidly growing provider of SaaS business productivity and communications solutions.
responsibilities
- Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline; manage all site traffic acquisition efforts, create campaigns etc.
- Oversee the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up
- Measure, track, and report on full funnel metrics, conduct comprehensive analyses and implement recommendations to ensure initiatives are driving profitable outcomes
- Support budgeting and forecasting processes with data and research
- Recommend and manage outside vendors where required for design/production, interactive media and other resources where appropriate
- Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
qualifications
- Proven track record of success as a demand generation professional
- Demonstrated success in designing, delivering, and measuring cost-effective demand generation programs to support inside and field sales organizations
- SaaS experience strongly preferred
- Proven experience managing organic acquisition efforts including SEO
- Proven experience managing profitable paid media campaigns
- Proven track record of driving business results
- Highly quantitative (you love spreadsheets, you live and breathe data)
- Demonstrated analytical ability specifically related to program measurement and ROI
education
BA/BS required.
to apply:
Email resume to Dan Green: dgreen@vpofmarketing.com — please cite job code: FS-dgmd