Director of Product Marketing
Location: San Francisco, CA
Ref Code: MO-dprd

about the client
This VPofMarketing.com client company is a leading provider of marketing software and services to marketing professionals.

responsibilities
Reporting directly to the EVP of Marketing, the Director of Product Marketing will lead and continue to build a world-class Product Marketing team that will among others, have the following responsibilities:

-- Build effective messaging and positioning that will communicate to the market the value of the company.
-- Assess the market landscape and competition to understand their strengths, weaknesses, and positioning.
-- Lead the efforts to develop our common understanding the macro trends affecting businesses and the real value and ROI of our solution to customers.
-- Provide market feedback and data from customers and analysts to Product Management and Development through customer forums and Market Requirements Documents.
-- Deliver clear go-to-market plans for the new releases and capabilities of the company.
-- Lead the creation of presentations, white papers, and supporting sales tools for product positioning, best practices, industry trends, ROI studies, and vertical solutions
-- Perform market segmentation to define the focus and opportunity and produce market adoption metrics to tangibly measure and demonstrate our progress
-- Act as industry spokesperson to the press, analyst community, and in industry speaking engagements.

qualifications
-- Proven leadership and team management skills in the marketing function.
-- 10-15+ years marketing experience in directly-related enterprise software markets, enterprise-focused hosted software or SaaS business model.
-- Demonstrated ability to listen to a range of sources from the market and synthesize into fresh, concise market and customer views.
-- Ability to evangelize both inside and outside the company through speeches, panels, and forums.

education
BA/BS. MBA preferred.

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