Director, Marketing Communications
Location: San Francisco, CA (peninsula)
Ref Code: JM-mark

about the client
This VPofMarketing.com/Marcom Match client company, a start-up, is in the online advertising market space.

responsibilities
The Director/Sr. Manager of Marketing Communications is responsible for developing and recommending strategic marketing plans to deliver desired ROI. Evaluate key messaging, customer targets, marketing tactics, and investment levels to achieve marketing objectives. This person will directly report to the CEO.

-- Have total ownership of PR & messaging
-- Conduct competitive analyses to help shape products, marketing and sales approaches
-- Develop and update sales collateral
-- Lead all aspects of press and industry analyst relations, website and online marketing, branding, tradeshow participation, high profile speaking engagements including managing external providers
-- Write and update website copy, newsletters and other company communications
-- Manage company blog, monitor blogosphere, and engage with the community
-- Support marketing, sales and business development teams in other capacities as needed, taking initiative to find ways to apply your unique skills and talents to help move the business forward

qualifications
-- 7-15 years experience. Significant domain experience from online advertising / digital marketing providers required.
-- Track record of ownership of PR and messaging.
-- Ability and desire to lead both higher level strategic initiatives including branding and messaging as well as numerous tactical projects like customer events and trade shows
-- Superior communication and organizational skills, with an eye for accuracy and consistency.
-- Ability to structure a workplan and execute against it
-- Ability to gather and synthesize information
-- Desire and ability to roll up your sleeves and get things done and done well
-- Team player.
-- Ability to work independently and to be resourceful in a fast paced, deadline driven environment.
-- Thrive in a start-up environment.
-- BA/BS MBA prefered. Top-ranked school desired.
-- Salary and title commensurate with experience.

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