Senior Demand Generation Manager
Location: San Jose, CA
Ref Code: DD-dgen

about the client
This VPofMarketing.com / Marcom Match client company is a successful, mid-sized, private maker of enterprise software.

responsibilities
The Sr. Demand Generation Manager is responsible for planning, developing and executing highly effective lead generation programs that drive sales effectiveness and pipeline growth. Creativity is vital in this role as you establish programs that drive high volume and quality results.

-- Define the strategy and implement a measurable, repeatable, automated process for lead nurturing and qualification.
-- Determine the most appropriate mix of direct marketing programs including, but not limited to, email marketing, direct mail, telemarketing, webinars, field events and online syndication targeting existing and new prospects in key segments and verticals to raise levels of customer acquisition and retention
-- Implement lead nurturing programs throughout the customer lifecycle
-- Understand the different target audiences and best reach methods to maximize effectiveness
-- Create, manage and track marketing campaigns within the global marketing automation system
-- Continually monitor, analyze and tune campaigns out of the marketing automation and Salesforce.com systems to maximize ROI
-- Deliver regular activity, ROI and performance reports, manage the tracking infrastructure for each program and summarize results with recommendations
-- Work with sales, corporate marketing and product marketing teams to create programs that generate and nurture leads through the marketing and sales pipeline
-- Investigate and implement new technologies, services and/or vendor solutions that enhance the capabilities of the marketing organization
-- Manage SFDC and marketing automation system.

qualifications
-- 8-15+ years experience in Demand Generation, preferably in high-tech
-- Track record of using SFDC package to capture, track and report on leads
-- Proven track-record of developing and executing successful demand generation programs (i.e. Marketo, Eloqua, or other) with high-ROI
-- Experience analyzing sales pipeline and forecasting lead goals
-- Excellent communication skills, both verbal and written
-- Good sense of measuring business results including lead flow, conversion rates, cost/lead, etc
-- Must have strong knowledge of and experience with a marketing automation or e-mail management systems

education
BA/BS. MBA preferred.

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